The Dallas Mavericks put out an email newsletter every two weeks called INSIDE DISH. It is more-or-less the same thing as my blog only in an email form that looks cooler than my blog (well, at least the html version does).
Below is the content of the email that will be going out tomorrow morning. So I guess you are getting the "inside dish" on the INSIDE DISH. If you would like to sign up for INSIDE DISH you can click here.
The Dallas Mavericks produced their first dancer calendar in the 2000-2001 NBA season. It was a masterpiece and great triumph for the marketing department that was given the freedom and money to produce it’s first ever dancer calendar.
Every year since then the Dallas Mavericks have produced a calendar that features its dancers in various themes and dress – in some cases undress.
Of course, some of the calendars have been better than others, but they all have had their own measure of success.
So when I write that this year’s calendar is the ‘Best Ever!’ of course the words come through a rose colored computer monitor. I have personal bias towards the product. A handful of workmates and I spent nearly two weeks in Vegas this summer trying to produce this bad boy.
However, since I have been near or completely involved with the production of every calendar over the years I am not exactly speaking from my tailpipe when I make the above statement.
To clarify: This is the best Dallas Mavericks calendar EVER!!!
Some people have even said that this might be the best calendar EVER produced. Even I can admit that is an overstatement. I am sure the Dallas Cowboys and Pirelli Tires might be able to dispute that statement with a few calendar samples of their own. (If officials from either company are reading this please send samples for comparison/competition to Danny Bollinger c/o The Dallas Mavericks 2909 Taylor Street, Dallas, Texas 75226)
What makes this the best calendar ever?
Two words – say it with me now: “Vegas, Baby!”
The entire calendar is shot in Vegas.
A lot of blood, sweat, and tears (literally) went into coordinating this calendar on the streets, roofs, pools, bars, restaurants, clubs, and mountains of Vegas. Sparing you the gory details –the bottom line is that a lot of people worked basically 72 hours straight cramming 16 different set locations into three days of shooting. The last day of shooting literally started at 7:00 am one morning and ended at 2:30 am the next. Hey, I am not bragging or trying to be a martyr I am just telling you the facts.
The calendar being shot in Vegas was the brainchild and was coordinated (coordinated is the sorta part) by Mavericks MarketingDirector Adam Mehl.¹
You can see for yourself within the calendar all the different locations that the 2008-2009 Dallas Mavericks Dancers were taken for the shoots. The girls themselves are a mix of all races, shapes and backgrounds. But when you see the calendar you will see that they are all just like a fresh out of the oven Sara Lee pie – sugary sweet and piping hot.
Trust me words cannot describe these beautiful girls. That is why we make the calendar. Pictures can say it all. Well, not exactly all. You can’t see from a 2-dimensional picture how well these girls can dance.
You have to come to a game to see the dancers in 3D. All the game dates and times are slotted on the calendar pages so just check the date and time of an upcoming game. Beg, borrow, or steal the tickets to the game. (Or go to Mavericks Trading Post on Mavs.com) The dancers perform at least three routines a night so even the most attention-deficit person is bound to get at least a glimpse.
So with this effort I guess the Mavericks are somewhat pioneers/rule breakers/spies of Vegas. With the calendar they let it be known that the Dallas Mavericks have broken the ultimate rule of Vegas. They have a 14-month/42 page glossy proof that “What happens in Vegas, doesn’t always stay in Vegas!”
Hopefully, no “hit” has been ordered.
I am not saying you will die without this calendar, but your state of mind will be a heck-of-a lot better if a dancer calendar is something you stare at in your daily moments of un-focus while at your desk. Know what I mean?
Also, did I mention that there is a four-fold center piece poster of the all the dancers in each calendar? Each dancer is outfitted in a black bikini and is walking on the night time skyline of Vegas. Yep, that’s in there too.
A lot of the pictures that were made in Vegas didn’t make the calendar. There was only so much space and with sponsor obligations a lot of good pictures got culled. The picture above of fiery redhead dancer, Leah Mullinax, is one of my favorites. I guess she is one of my favorites, not just the picture of her. I have a thing for red hair. TMI?
And just between us girls, we have an unpublished second cover shot that would make the one that actually made it to press look like a marketing mailer for the Mickey Mouse Club. When I sent the shot to Mark Cuban directly after the shoot he said “Love it, but if it makes it into the calendar, someone is getting FIRED!”
Again, don’t tell anyone I told you of its existence. It’s our secret. Man, I wish I could show you.
Well, to get your copy of the pictures that did make the calendar you can order from mavgear.com, pick it up at all Mavericks Fan Shop locations, or any Border’s Book Store in the DFW area.
Honestly, who cares where you get it? Just get it!
¹ I had to put this in there otherwise Adam would have gotten his feelings hurt. But truthfully, he did make it happen so you got to give him credit. So I did. Credit given.